Retail Media

Our Retail Media division shapes the in-store media scene by creating and providing media that:   

  • Influences point of purchase decisions
  • Is relevant to shopper mindset and behaviour in different zones of the store
  • Transforms perception to reality
  • Reinforces retailers’ positioning and the store environment
  • Is measurable

Our Integrated Media Management approach offered in partnership with established media companies incorporates the following elements:

  1. Store Zones
  2. Holistic Engagement of Shoppers’ Five Senses
  3. Retailers’ Positioning
  4. Brand Objectives 
  5. New Media Ideas

Therefore media buying for media planners and marketers no longer becomes a tactical, one-off and one-vehicle approach, but rather an integrated approach that aims at attraction and conversion of consumers.  

Continuous media measurement by shopper profiles and store zones will provide retailers and marketers with a powerful lever for decisions on media effectiveness.

Click to view larger images

With our approach Media buying is no longer a tactical, one-off and one-vehicle approach, but rather an integrated approach to incorporate brand objectives to shoppers’ journey’s that helps to turn shoppers’ into consumers.

Continuous media measurement by shopper profiles and store zones, e.g. average footfall per lane, average time spent per lane will provide retailers and marketers with a powerful lever for decisions on media effectiveness.